BusinesSense.net

Creative Business Development and Product Marketing for New Market Development

About BusinesSense

BusinesSense is a new venture by Fabrice Herpain, former Director of Business Development and Product Management at Microsoft.
After a rich experience of close to 15 years starting up and growing a dozen businesses with Microsoft, both at the Redmond HQ and in the European field, Fabrice will distill his energy and know-how to better the business decisions and product management of startup projects in the Pacific Northwest.

Services

BusinesSense provides experience-backed business advice and hands-on management experience for businesses seeking to grow new markets. From business strategy, partnership development, product and roadmap planning, marketing and distribution strategy, or marketing project management, BusinesSense can help you define or complete your business priorities.

Philosophy

Passion, talent, creativity, luck, genius...all are necessary ingredients for a successful business venture. Necessary, but not sufficient if they are not matched by sound business planning and management. Without the latter, new projects will not get funded, could misallocate precious resources chasing a side goal, or may fail to deliver their great new product or service to the right target audience.

BusinesSense believes that a great many business ventures are formed by creative talent that does not yet have that practical business expertise or can't afford it. BusinesSense offers to provide its business and marketing experience in a flexible and cost-efficient manner, to ensure that a new business project is appropriately planned and managed, from its inception through its execution.


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