Would you and your team benefit from having a single ,shared, and clear
view of your product and marketing plans for the next few months or
years? Are you finding it difficult to set the time aside to get that
plan down on paper?Do you wish you could spend more quality time creating and developing partner relationships?
Would you like to know more about your target audience or new product opportunity, and need help to plan, conduct and deliver the results of your market research?
Do you have a few important business projects that are stuck in low gear because you just can't put the time to get them moving forward?
BusinesSense provides flexible and cost-efficient services and expertise to help you address these issues and grow your business. Our dozens of years of experience managing projects, businesses and people as high level managers in the tech industry give us the hands-on process, discipline and creative business skills to get your job done, in a time and cost effective manner.
The flexibility to meet your needs and your budgets
We start our consulting partnerships by sitting down with you and listening to your challenges and needs. As we discuss and better understand your specific business challenge and budget realities, we will jointly develop a flexible partnership that meets your needs and fits your budgetary realities. BusinesSense is a nimble and efficient organization, and we strive to get the job done, with little fluff and overhead.
BusinesSense can help you in the areas of Planning, Business Development, Marketing and Market Research.
Planning
A good and clear plan (be it for business, product, marketing, or partnership) is a must for the healthy development of any business. But it can be a time consuming effort that takes lower priority vs the day-to-day operations of the business. A good plan paints a realistically optimistic view of the business success and goals, details the steps that will be taken to get there, and identifies the areas of risk that will have to be managed to maximize success potential.
BusinesSense brings over 15
years experience in business and product planning to help you:- Clarify and prioritize your business goals and objectives
- Translate your business goals into measurable business and product strategies and tactics
- Think through your product roadmap and ensure you are building the right products for the right audience
- Document your plan for evangelization to stakeholders - internal (management and employees) and external (investors and partners)
Business Development
Growing a business means continuing to invest in new market opportunities, new partnerships - for distribution, intellectual property licensing, services, co-marketing, etc. Evaluating those opportunities and prospective partners, and prioritizing them for your business goals, gives you the tools and data to make an informed decision and reduces the risk of having to manage a failed partnership and its contractual commitments.
BusinesSense
can assist you in taking the next
step for you business and developing effective relationships with
partners:
- Research new markets and growth opportunities, including international expansion
- Prepare and present compelling and thorough business cases
- Plan for, develop, and implement meaningful new partnerships to grow your business
Marketing
One of the big challenges of new businesses is to manage their limited marketing budget for maximum impact. What may work for marketing one product may be a misuse of funds for another. And what may be appropriate for a specific target market may prove to be inefficient for yours.
BusinesSense can help you put together the marketing strategy you need to achieve your business success with the marketing budget available:
- Prepare end-to-end product marketing plans that sync with your target audience and your marketing budget
- Define and put in place online and offline product distribution strategies adapted to your target audience
- Focus your marketing effort on winning the early adopters first, then expand to the broad majority
Market Research
Do you know what market you are getting into? Do you know how big your opportunity is? Who are your competitors and what do they offer? Who are your customers? How many potential customers do you have? Can you readily identify and describe a potential customer from a non-customer? Do you know what your target customer wants and how they will appreciate your offering?
BusinesSense can help you with the following:
- Market and opportunity sizing
- Competitive analysis of your market
- Understanding your target audience, their needs and wants
- Setting up and supervising qualitative (focus groups) and quantitative (surveys) assessment of your customer target and business potential